Getting certified as an archery instructor is a small investment that pays huge dividends for your business. How? By offering individual and group classes for youths and adults, you can drive traffic to your shop and boost sales.
Those prospective archers also present opportunities to create new customers, which can improve your cash flow – a vital part of any business. That’s especially important in spring and summer when hunting season is months away and retailers must broaden their offerings to maintain consistent cash flow.
One retailer who uses individual and group lessons to broaden her business’s base is Marcy Reese, a Level 4 instructor and co-owner of Hunt N’ Shak Archery in Henrico, Virginia. Her shop conducts over 600 lessons annually with help from four certified instructors on staff.
“We run classes, camps and Explore Archery,” Reese said. “It keeps people coming in, and then they buy bows and come back for more lessons.”